Beth Shady

Group & Community Sales Coordinator

2011 marks Beth’s first year with Shakespeare Santa Cruz, but she has over 20 years of sales and marketing experience across a broad industry spectrum that includes the New York City apparel industry and most recently, web site development and Internet Marketing.

Beth has a deep love for the performing and visual arts and has been active in the Santa Cruz community through her efforts as a volunteer coordinator of the Arts Programs in the Santa Cruz City Schools. She is a writer and nature artist whose blogs are growing in readership. Shwanda, which chronicles her family life as a mom and stepmom, currently boasts the #1 Google ranking for “Blended Family” blogs.  SeaweedArt features her greeting cards created from her seaweed pressings. Ten percent of the profits from the sale of the cards are donated to ocean conservation.

Beth has a B.A. in Theatre and Speech from De Sales University and an M.S. in Internet Marketing from Full Sail University. She lives in Santa Cruz with her husband Bill, five teenagers, four cats, three dogs, two fish and a bird.

photo: rr jones